Web3 brands going back to physical reality to increase visibility.
Some brands that are based in the Web3 space are going back to physical reality in order to increase their visibility.
With New York Fashion Week (NYFW) right around the corner, excitement is mounting for what trends will be showcased on the world's biggest stage. But this year, there's a new kid on the block that's set to shake things up. Web3 fashion brands are making their debut at NYFW, and they're ready to show the world that they're a force to be reckoned with.
Nolcha Shows is excited to present its 14th season of events, featuring Web3 native brands and a panel discussion on the future of the fashion industry. With a focus on the latest trends and technologies, Nolcha Shows is the perfect platform to discover the next big thing in fashion.
As the fashion industry increasingly embraces digital technology, we can expect to see even more amazing innovations in the years to come. Gucci's recent acceptance of crypto is just the tip of the iceberg, and we can expect other major brands to follow suit. With the fashion industry's move into the digital universe, we can expect even more amazing creations and innovations that will change the way we think about fashion.
As big brands increasingly explore decentralized technology, native brands are turning back to real-world events for visibility. This shift could mean big things for the future of the web, as brands move away from traditional marketing channels and towards more interactive, immersive experiences.
I think that Web3 native brands are heading back to physical reality because they understand that the online world is not the only reality. There is a lot to be said for interacting with people and products in person. I think that this trend will continue, as more and more brands realize that the physical world is still important.
The fashion brand ChainGuardians is one of the Web3 native brands which is taking to the NYFW runway. It’s a brand that leans heavily on the trending term “phygital” which describes Web3 assets which combine aspects of physical and digital reality. This is an exciting development for the fashion industry, as it shows that the Web3 platform is being taken seriously as a potential avenue for fashion brands to explore.
I believe that phygital products will be one of the most compelling integrations of Web3 into the fashion industry. These products have the potential to bridge the gap between the physical and digital worlds, and I think that they will become increasingly popular as people become more comfortable with digital technology.
“Phygital products that will blur realities and enable people to form numerous personal identities in both worlds - virtual and IRL.”
This paragraph discusses the potential benefits of using virtual reality products for brands. VR can help brands cut costs on physical products and retail services, and can also provide a more immersive and engaging experience for customers.
The fashion industry held its first-ever metaverse fashion week in Decentraland on March 23-27 of this year. However, Mandel says for brands native to these digital spaces participating IRL events helps forward the Web3 principles of accessibility and community: It's exciting to see the fashion industry embracing digital spaces and using them to connect with consumers in new and innovative ways. I think metaverse fashion week is a great step forward for the industry, and I'm looking forward to seeing more brands participate in these kinds of events in the future.
“The reason web3 native brands opt for IRL events is to lower the threshold adaptation. Right now, the entry point and access to bigger crowds in a meaningful way is at in-person events.”
The fashion industry is rapidly changing, and with the rise of Web3, it's important to remember that while online events can be a great complement to in-person events, they're not a full replacement. With the ability to reach a global audience and create a more immersive experience, online events are becoming more popular, but there's still no substitute for the personal connection of an in-person event.
“Phygital is cyclical and reciprocal. It’s about creating IRL products and experiences that will blur the lines between real life and virtual reality."
There is a clear divide between those inside and outside of the Web3 world. Those inside are fully immersed in the world of blockchain and cryptocurrencies, while those outside are still trying to figure out what this new technology is all about.
I agree with Mandel that the flow of legacy brands entering the space and Web3 native brands stepping out into physical reality will help dismantle the barriers to understanding and adoption of new technologies. I believe that as more and more people are exposed to these technologies and see their potential, they will be more likely to embrace them.
