Meta plans to take over the internet by displaying NFTs on Facebook.

Meta is determined to build a future where the metaverse reigns- when it starts, it'll do so by letting people display their NFTs on Facebook.

On June 29, Navdeep Singh, Meta's technical program manager, posted a video on his social media accounts that showed Facebook's new NFT PFP feature. It will be available to a select group of content creators at first. The abbreviation is widely used by the NFT community and can mean either "picture for proof" or "profile picture."

Singh's post shows that users will be able to show their PFP tokens in a photo gallery format. Just by clicking on them, all their details will be shown.

Tweet showing Facebook’s new NFT feature.. Source: Navdeep Singh via Twitter
Navdeep Singh's tweet about Facebook's new NFT feature..

Facebook has begun to explore the blockchain technology behind cryptocurrencies like Bitcoin.

A Facebook spokesperson told

The spokesperson also said that Meta is now working on implementing NFT in other social media, including Whatsapp, Facebook, and Instagram.

NFT PFP  feature introduced by Twitter. Image: Twitter
Twitter introduced the NFT PFP feature.

Mark Zuckerberg, the CEO of META, announced on Instagram that the company was working on more NFT compatibility tests so that content creators could share their collections with their followers.

At the time, he noted that Meta was focused on developing support for NFTs running on Ethereum and Polygon. He did signal plans to support other blockchains, including Flow and Solana, once the integration with Facebook is in place.

Although the bear market is still in effect, Zuckerberg and Meta have decided to bet on NFTs.

In early May, Meta introduced NFT support for Instagram via the launch of its new partnership with the photo-sharing app.

At the time, the company sought to bridge the digital art scene into the physical world using Spark AR augmented reality technology. This would enable projection of artwork in physical spaces. In addition, content creators will not have to pay fees for uploading their NFTs onto Facebook's platform. 

Despite being a centralized company, Zuckerberg has made it clear that Facebook—now Meta—wants to speed up the adoption of Web3. NFTs are the best way to start on this path, especially with how widespread they have become among mainstream users.

Even though cryptocurrencies and NFTs are currently in a bear market, Meta is focused on the future of social networking and the metaverse. In that future digital world, non-fungible tokens will play an important role.